Microsoft Dynamics CRM/xRM

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Microsoft Dynamics CRM 4.0 is a fully integrated customer relationship management (CRM) system. Microsoft Dynamics CRM gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post-sales. With tools to enhance your company's sales, marketing and customer service processes—along with native Microsoft Office Outlook integration—Microsoft Dynamics CRM delivers a fast, flexible and affordable solution.

Microsoft Dynamics CRM helps you drive consistent and measurable improvement in everyday business processes.

Marketing: A clearer view of customers and more informed marketing investments.

Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM, your marketing professionals can leverage tools for:

  • customer segmentation
  • campaign planning and execution
  • data extraction and cleansing
  • analytics and reporting
  • marketing/sales collaboration tools
  • information sharing portals

Sales: Get more leads and close more business.

Access a complete view of customer data online or offline and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities and close more deals, faster. Microsoft Dynamics CRM provides:

  • lead and opportunity management
  • account and contact management
  • territory management
  • forecasting and sales analytics
  • offline and mobile device access
  • quick access to products, pricing and quotes

Customer service: Provide more value to customers.

Respond faster to customer service issues and empower your service organization to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft Dynamics CRM provides functionality for:

  • account and contact management
  • case and interaction management
  • product and contract management
  • knowledge-base management
  • service scheduling
  • workflow across teams and groups
  • service reporting and analytics

 Microsoft Dynamics CRM Customer Showcase Brochure


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Three New xRM White Papers

The xRM application framework of the Microsoft Dynamics® CRM offering is designed to help organizations meet their business application requirements more economically than traditional approaches by providing rapid application development, a high degree of flexibility, and consolidated systems management for “extended CRM” scenarios. These white papers examine how customers and partners are using Microsoft Dynamics CRM and xRM to drive business success.

The xRM Advantage for Solution Builders

100-level customer and partner-ready white paper targeted to solution builders (SIs, ISVs and Corp IT) communicating the value of xRM for solution development.

xRM Advantage for Solution Builders

Maximize the Value of your Custom Business Applications with Microsoft Dynamics CRM

100-level customer and partner-ready white paper targeted to business and IT decision makers communicating the business value of xRM through quantifiable customer evidence.

Maximize Value with xRM

Relational Productivity Applications: Leveraging Microsoft Dynamics CRM and SharePoint for Enhanced Business Impact

100-level customer- and partner-ready white paper targeted to IT decision makers communicating the “better together” benefits of SharePoint, CRM and xRM.

SharePoint and xRM